Harnessing the Power of Social Media to Grow Your Business
Social media was once considered an online platform specifically designed for amusement and meeting new people, a place on the cyber where “kids” could have fun and freely express themselves. Some even considered social media a fad soon to pass, not appropriate for entrepreneurs as businesses couldn’t benefit from it. Fast forward a few years into the future and all those skeptics who didn’t see the value of social media to business get to be proven wrong.
A recent survey carried out showed we currently have over 3 billion internet users in the world, and over 2 billion of these internet users have functioning social media accounts. Statistics conducted by the Pew Research Centre, also reveals that the number of adults who make use of social media have increased from 7% in 2005 to 69% in 2018. What all these implies is that there’s a great market for every business on there. As a business owner, your target audience is hanging around popular social media platforms, the more reason why should leverage social media channels in the most effective way.
Now, three types of companies exist on social media. You have the company that spends all their social media time promoting their brand, product or service, the “me, me, me” kind of company; the company that does get social to an extent and maintains a balanced social media presence, and finally the brands that know how to properly harness the power of social
media by fostering a relationship with all their followers. The first two companies never get to fully benefit from social media, as their followers find it impossible to relate with them as humans.
I have outlined below, a few tips on how to approach social media the right way and how to get the best of social media for your business:
Don’t Get Too Professional: It’s okay to act all professional, as that is required of you as a business executive, but when you get on social media, it would do you and your brand a lot of good if your professionalism is toned down a bit. A good number of individuals who are on social media are there for the fun to be found on it, and a business that fails to share valuable and sometimes fun content will get to be placed on the back burner.
Use Social Media as A Marketing Platform: As much as entrepreneurs are encouraged to engage with their social media followers and craft posts that appeals to the interest of their audience, they are to have marketing in the front of their minds in all they do on social networks. That’s the reason why your business brand uses social media in first place, to place your brand before potential customers to be found on there. When compared to traditional advertising, social media is cheaper, more effective as it helps you reach more people and grow your business.
Use the Right Social Networks: Every social network is good and can be beneficial for your business but finding the perfect network that works for your brand and what you offer. While Facebook and LinkedIn are the most valued platforms by businesses around the world, these two platforms might just not work for every business. In the case where your brand deals with visuals and storytelling to market its product or service, Instagram is just the perfect way to go; and for a brand that uses videos, YouTube is just appropriate.
Use the Right Social Media Content: It is also important to note that not all social media contents will work for your brand. It is therefore important to find out what content works for your brand. Examples of social media content include: written articles, videos, images, infographics etc. So, know what content works best for your brand and use it to your advantage on the right social network.