ATL BUSINESS’S goal is to assist businesses in the metro Atlanta area. Many businesses are left to figure things out on their own. Having a great product or service is the key ingredient to starting a business. But how do you actually create and run a business? That requires expertise in accounting, financing, tax, sales, marketing, human resources, and information technology. These are all basic functions of a company. But it’s likely you are not an expert in all these areas. Likely there will be a lot of trial and error to traverse the minefields, which typically involve wasting time and money.
The directive for Atl.Business is to empower businesses. The best way to do that is with information. We strive to provide relevant content that educates you in a variety of areas. We want to be your go to source for business related questions. We want to free up your time to focus on what is important to you. Would you rather spend time researching the latest techniques for an effective digital marketing campaign? Or would you rather spend time focusing on your core business?
Marketing – A New Frontier
Marketing and advertising has changed. Digital media is now king. It has disrupted the traditional marketing mediums, including TV, radio, and print. The new frontier is digital marketing. Smartphones, tablets, computers, websites, portals, databases, Google algorithms, video advertising, search engine optimization, social media…where does it end? More importantly, where does it start for your business? Do you have a digital marketing strategy?