ONLINE MARKETING: THE ‘WHAT’ AND ‘HOW’ FOR STARTUPS
EVERYTHING IS SHIFTING ONLINE
Gone are the days when only bigger, high-end companies would look to market their products and services online. In fact, if statistics and studies conducted in recent times are any indication, everything is virtually shifting online. The advent of the internet and its extremely common use in the contemporary era has encouraged this shift by making digital marketing as simple as a click of the mouse.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
–Seth Godin, Bestselling Author and Blogger
WHAT IS ONLINE MARKETING?
Online marketing is a set of tools or strategies that allow a business, company or service to reach new audiences and make people aware of the services they provide. Since a huge number of people spend a majority of their time online on the internet, marketing your services on this platform increases the chances of exposure of your product to the general audience. And by employing the right techniques and strategies, you can convince these individuals to look for more by your company.
A FEW TIPS FOR STARTUPS LOOKING TO MARKET ONLINE
The current trend in the digital market is that developments are being made and new strategies are being devised at lightning fast pace, meaning you must be able to keep up with the changes that occur through time. Here are a few tips that you must always keep on the forefront as a startup in order to run a successful online marketing campaign.
- Consider Your Customers
It all starts and ends at what your customers want. Thus you must look to build a connection with your audience and be sure to devise a strategy based on their needs and expectations as they are the ones that will drive your business.
- Set Your Goals and Shape Your Strategy
Be aware of what you wish to achieve through your online campaign and develop strategies that take into consideration all aspects of your business including the future.
- Build Traffic
After you have developed an online hub, you must draw customers towards it; in other words, build traffic on your website or page. There are a number of tools you can employ in order to achieve this including Search Engine Optimization (SEO).
- Optimization of Conversion
Conversion refers to the fact that you must turn visitors into customers. Many people may visit your site after they have seen an advertisement but it is of little benefit if they do not interact with your services. Therefore such techniques must be employed that allow you to turn visitors into customers, and one-time or infrequent customers into loyal ones.
- Quality Content Marketing
Producing content that has little substance or attraction contributes zilch for your campaign in the long run. It is essential for the success of your online campaign that you produce content that is of high quality and is able to establish a connection with the reader or viewers. You can create videos, articles, and guides that resonate with your audience and draw them in even further.
You can look for any digital marketing platforms that provide online marketing services to small and large businesses if you would like some help in getting your digital marketing campaign off and running. We specialize in creating organic SEO, laser targeted ads, branding, as well as video advertising and would be glad to serve you to take your business to even better heights.
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